»prevention«

When prominent people do an example, take Franz Beckenbauer or Udo Jürgens, and the tabloids cover it, the general public often follows their lead. For instance, the annual medical check up. Werner Bartens writes in Süddeutsche Zeitung (22.12.2005) that this check up brings almost no benefit for your health. It gives you a false feeling of safety, because the tests are too unspecific to unravel forthcoming diseases. Therefore, as Bartens reports, a Canadian medical organisation declared the annual check up as no use, in 1979. Today, there's even more evidence that an annual check up for visible healthy people is useless.
http://www.sueddeutsche.de/wissen/artikel/701/66635/